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Blink Wallet: Speed & Positivity for Bottom-Up Bitcoin Adoption

• Bitcoin Beach Wallet is changing its name to Blink and expanding its reach beyond El Salvador.
• Blink is a popular Lightning wallet for Bitcoin community projects and Lightning enthusiasts worldwide, featuring in-app education and merchant features.
• The new name reflects the wallet’s ambition of becoming the best tool for bottom-up Bitcoin adoption.

Bitcoin Beach Wallet Becomes “Blink”

The Bitcoin Beach Wallet has officially changed its name to “Blink” to better reflect its vision of becoming the best tool for “bottom-up Bitcoin adoption”. The wallet was initially launched in 2020 in El Salvador’s El Zonte as part of the Bitcoin Beach project’s goal of creating a circular Bitcoin economy.

Features

Blink plans to enable any user to set their local currency in Q2 2023, making it easier for users to onboard and use bitcoin. The wallet also features in-app Bitcoin education, where users can earn sats for learning about Bitcoin’s basics. Blink also has merchant features that make it easy and flexible for businesses to receive payments over Lightning and on-chain, including LN address, a Lightning cash register, and a printable pay code. Blink also integrates Nostr, making it a go-to custodial wallet for tipping, testing or traveling.

Vision

According to Blink’s team, their declared purpose of becoming the best tool for bottom-up Bitcoin adoption has attracted tens of thousands of active users and many requests for features that would increase utility and accessibility across countries and cultures. Their vision is for Blink to be available in every language where there’s a Bitcoin community project.

Rebranding

The press release sent to Bitcoin Magazine described how the wallet’s name change is significant, as its previous acronym was “problematic”. Blink’s new name represents “speed and positivity”, communicating well with customers before changing the name and icon of the app. According to the team,”the name Blink represents the glimmer in the eye of a person who just received their first sats.”

Conclusion

In conclusion, by changing its name from “Bitcoin Beach Wallet” to “Blink”, this wallet intends on reaching more people with its goal of becoming the best tool for bottom up bitcoin adoption through an accessible mobile application with various merchant features such as accepting payments over lightning network or on chain transactions while educating users about bitcoins through rewards system (sats).